(2012)中国颅脑手术后抗癫痫药物应用专家共识.doc
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1、- 1 -VIE-9965-97000-965-01 SALES UP Presentation Brussels, February 4,1997 Roland Berger & Partner GmbH - International Management Consultants Barcelona - Beijing - Berlin - Brussels - Bucharest - Budapest - Buenos Aires - Dsseldorf - Frankfurt - Hamburg - Helsinki - Hong Kong - Kiev - Lisbon - Lond
2、on Madrid - Milan - Moscow - Munich - New York - Paris - Prague - Riga - Rome - So Paulo - Shanghai - Stockholm - Stuttgart - Tel Aviv - Tokyo - Vienna Source: Roland Berger & Partner - 2 -VIE-9965-97000-965-01 1.What is SALES UP? 2.Why SALES UP? 3.How to organize SALES UP? 4.8 Golden rules to bring
3、 SALES UP Source: Roland Berger & Partner - 3 -VIE-9965-97000-965-01 SALES UP is a tool to realize substantial sales increases within a very short period of time Source: Roland Berger & Partner SALES UP focuses on sales performance. It has nothing to do with product planning, product performance or
4、strategic pricing SALES UP realizes sales potentials. It focuses on ideas to increase sales through new customers or customers with high sales potentials SALES UP aims for explosive results. The objective is to increase sales to selected customers by 30 % rather than 5% SALES UP is a pragmatic tool.
5、 Its emphasisis on doing and on easy-to-implement actions, not on theory or concepts SALES UP is designed for the short term. It will lead sales increases tomorrow rather than next month. The SALES UP planning period is short, the feed back period is short, the implementation time is short - 4 -VIE-
6、9965-97000-965-01 SALES UP focuses on sales performance Revenues Budget 1997 Product Price Place? Promotion? Costs Operations Sales Administration etc. Source: Roland Berger & Partner - 5 -VIE-9965-97000-965-01 SALES UP realizes sales potentials Market Share poor after sales support existing regiona
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