产品管理_台大推廣策略10.ppt
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1、INTERNET INTERNET ADVERTISINGADVERTISING Internet Advertising Media l Electronic Mail (listservs) l Usenet discussion groups, newsgroups, bulletin boards l World Wide Web (WWW) Database of information in a graphical environment (sound, graphic images, video, and hypertext on single pages) Internet A
2、dvertising Tactics lPush Strategy (Webcasting) common for e-mail and usenet lPull Strategy common on the WWW lListservs electronic mailing lists lSpam uninvited commercial messages sent to listservs, Usenets or some other compilation of E-mail addresses Who Advertises on the Internet? lHighly Concen
3、trated Among Web and High-Tech Companies lTraditional Firms are Focusing on Web Site Development Types of Internet Advertising lBanner Ads A portion of another owners page lPop-Up Ads Small windows that appear automatically lCorporate Home Pages Ownership of an entire site or page Details about firm
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