2019年中国教育信息化行业报告-艾瑞-201909.pdf
《2019年中国教育信息化行业报告-艾瑞-201909.pdf》由会员分享,可在线阅读,更多相关《2019年中国教育信息化行业报告-艾瑞-201909.pdf(57页珍藏版)》请在文库网上搜索。
1、 Alvin Liu, President of Tmall Import & Export 1 September 23-24, 2019 Hangzhou, ChinaAlibaba Import StrategyTMALL GLOBALS OPPORTUNITIES AND PROGRESS 天猫国际大进口机遇和进展 2中国已经成为全球消费大国 中国已成为全球最大进口电商消费国 Leading Consumption Economy Largest Importer of Cross- Border E-commerce Goods 国家级战略,坚持扩大进口 Increasing Imp
2、ort is Strategically Important to China 中国进口市场新机遇 Big Market & New Opportunities of Chinas Import Consumption Note: 1. 2018 China Import Consumption Market Research Report published by China Chamber of International Commerce, Deloitte and AliResearch. (1) 32014 2015 2016 2017 2018 2.2% 0.5% 1. 1% 1.
3、6% 1.8% Contribution to Total E-commerce GMV 进口消费仍处于起步阶段 Source: iResearch, 2018 中国跨境电商成交规模占整体网购市场GMV比率But Import Consumption Online is Still at an Early Growth Stage 422,000+ 4,300+ 78 Brands Product Categories Countries & Regions 品牌 类目 国家 & 地区 (2) (3) (4) 天猫国际是中国最大进口平台 No. 1 Import Platform in Chi
4、na Notes 1. China Cross-border Import E-commerce Market Monitoring Report, Q2 2019, published by Analysys. 2. Number of brands on Tmall Global as of July 31, 2019. 3. Number of product categories on Tmall Global as of July 31, 2019. 4. Number of origin countries and regions of brands registered on T
5、mall Global as of July 31, 2019. (1) 5Getting Younger Penetrating into Less Developed Areas 90后新生代进口消费崛起 低线城市进口消费崛起 (1) (2) Post-90s 55% Consumers From Less Developed Areas42% of Import Consumers YoY Accelerating Penetration 全面渗透中国进口消费者 Notes 1. Percentage of consumers of Tmall Global born after the
6、 90s as of July 31, 2019. 2. YoY growth of number of consumers of Tmall Global in less developed areas for the 7-month period ended July 31, 2019. 6Daily Necessities 进口生活必需品 Personal Care Cosmetics Health Care Baby Formula Diversified Lifestyle Products 多样化的进口生活方式Mens Skin Care Kitchenware Pet Food
7、Maternity Care Fine Porcelain Anti-hair Loss Beauty Supplements Trendy Shoes Consumption Trend 天猫国际的进口商品盛宴 7建立战略合作关系的的品牌同比增长86% 年度海外亿元俱乐部品牌增长至80+ Strategic Partnership 100M Club 入驻增速YoY 300% New Brands MORE Growth in number of brand partnerships Overseas brands in RMB100 Million (US$15Million) Growt
8、h in number of new brands (1) (2) (3) 300%YoY 86% YoY 80+ MORE MORE Global Brand Incubator 全球品牌入华孵化器 Notes 1. YoY growth of new brands onboarded for the 7-month period ended July 31, 2019. 2. YoY growth for number of strategic partners for the 7-month period ended July 31, 2019. 3. Number of Tmall G
9、lobal brands with more than RMB100 million, be consistent in transactions of the twelve months ended July 31, 2019. 8Stock Order First-mile Export Clearance International Freight Import Clearance Bonded Zones/ Warehouses Last-mile Delivery Brand Onboarding 签约入驻 备货生产 海外提货 出口清关 干线运输 进口清关 进入保税仓 物流配送 2.
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 2019 年中 国教 信息化 行业 报告 艾瑞 201909