车蜡项目投资备案报告.docx
《车蜡项目投资备案报告.docx》由会员分享,可在线阅读,更多相关《车蜡项目投资备案报告.docx(31页珍藏版)》请在文库网上搜索。
1、An R3 White PaperENHANCING EXPERIENCE MARKETINGDRIVING TRANSFORMATION FOR MARKETERS set up event goals and define your audience.市场主明确内部活动预算和想要达到的目标和触及的目标人群Set up event KPIs according to the type of activity.根据活动的类型不同,确立好活动评估纬度Reduce unnecessary communication cost and finance cost via a standardized
2、working procedure.通过标准的化的流程减少不必要的沟通成本和物力成本Visualize each part and make sure everyone involved is on the same page.可视化活动各个环节,有效联动活动各部门和外部代理商Carefully monitor critical points to ensure an a smooth event process.在活动关键节点做有效地把控,确保活动进行环环相扣Set up timelines and keep everyone informed; have back-up plans for
3、 areas with the most potential risk.建立有效时间表,确定各部门信息透明。针对有风险步骤,提前做好预备方案Review the event performance with aligned KPIs.根据活动类型制定的KPI进行活动事后评估,对活动表现进行分析和总结Provide suggestions for areas that need further improvement and to maintain competitive edge.针对活动中出现的问题和不足进行下一步提升和反思,对优势环节j进行保持Strategy Consultancy, B
4、randing Agency, Creative Agency, PR Agency, IMC Agency策略咨询、品牌代理商、创意代理商、公关代理商、整合营销代理商Creative Agency, Event Agency, PR Agency, Event Management Software, Data Integration创意代理商、活动营销代理商、公关代理商、数字代理商、活动管理软件、数据整合代理Content, Presentations, Visual, Tech/Equipment/Installation, Logistics Management, Attendee
5、Activation, 3rd Party Managment, External Affairs内容、演示、视觉、技术/设备/装置、接待管理、嘉宾互动、第三方管理、对外事务DRIVING TRANSFORMATION FOR MARKETERS & THEIR AGENCIES612Event Marketing Trends From One-stop to Industry Expertise线下营销趋势 从一站式代理商到专项代理商的转变With the increasing scale of event marketing and professionalism of internal
6、 teams, todays brands have the ability to interface with multiple external agencies. This allows marketers and agencies to close the loop between online and offline activities and meet targets.随着活动营销的规模的日益扩大和品牌方内部人员配备的完整性和专业度不断提升,如今的品牌方有足够的能力去对接不同类型专项的代理商来确保整个营销战役一个从线上传播到线下引流的完整闭环,满足营销需要。Phase 1: Ob
7、jectiveMarketer needs to internally discuss event objectives.阶段1:活动需求 w市场主内部沟通活动需求和目标。Phase 1: ObjectiveMarketer needs to internally discuss event objectives.阶段1:活动需求市场主内部沟通活动需求和目标。Phase 2: PlanningAgency to plan event according to brief.阶段2:活动策划市场主对外部代理商下达需求,代理商提出策略和执行方案。Phase 2: PlanningEvent plan
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 项目 投资 备案 报告 讲演 呈文