1、In-depth Interview Outline of Directors of Cosmetic stores Warm-upn Introduction of Sinotrust Management Consulting Ltd.n Interview purpose: To learn current situations of cosmetics, skin-care products and face masks in your storen Relevant information of products.n This discussion would last for ab
2、out 2 hours with high confidentiality.Experts category:TimeLocationNameCompanyPositionTelIntervieweeInterview contentsQ1How about your operating situations? Which cosmetics have high sales volumes in you stores? Why?Q2What are sales volume proportions of skin-care products and facial masks?Q3How abo
3、ut current situations of skin-care products, such as main brands, sales volume and price, etc., for import, JV and local manufacturers?Q4Please evaluate current face masksl How to classify face masks into high-end, medium-end and low-end categories according to price?l Does effectiveness have correl
4、ation with price?l Convenience and development trendQ5How about current situations of face mask products, such as main brands, sales volume and price as the following categories?l Category 1: Import/ JV/ local;l Category 2: Different types of face masks.Q6(With the samples) Did you know this series
5、of products? How do you think about them?Q7What are advantages and disadvantages of Japanese face masks?Why?Q8How about reasonable price per sheet for this kind of products? Why?Q9Would this kind of products be competitive comparing to other face masks? Why?Q10What about similar products for similar
6、 forms and similar functions with series? Q11Does your store purchase cosmetics from manufacturers or wholesalers? Why?Q12What kind of channel forms do pharmaceutical manufacturers take, such as direct sale, by distributors, cooperative marketing? Which one is the best? Why? Q13(With samples) Which
7、products should be imported first or just at the same time? Why?Q14How to distribute in common sense? What is the normal discount rate from manufacturers to distributors? What is the best sale method for similar products?Q15Please evaluate the advantages and disadvantages of the following four entry
8、 modes.l Import and through distributor;l Import and own sales organization;l Mainly import, small manufacturing plant and own sales organization;l Large manufacturing plant and own sales organization.Q16Please compare the advantages and disadvantages of two channel modes, i.e., through distributors
9、 and by own sales organization. Why?Q17Please compare the advantages and disadvantages of long and short channels. Why?Q18How to open up market for these products? Why? What should be done now?Q19What information do you need from manufacturers? What kind of cooperation do you expect from manufacturers?Q20Any other suggestions?ThanksPage 3 of 3
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