IBM:体验革命 - 大失所望——为什么有些客户没有成为粉丝.pdf
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IBM:体验革命 - 大失所望——为什么有些客户没有成为粉丝.pdf
1、ASPIRING DRIVERS WEIGH AUTOMOTIVE REVOLUTION Driving-Tests.org surveys its users about their views on electric cars and self-driving cars. March - April 20172 Aspiring Drivers Weigh Automotive Revolution T ABLE OF CONTENTS 1 Executive Summary.03 2 Introduction.04 3 Background.05 4 Approach.074.1 Cho
2、ice of Survicate Platform.084.2 Cleaning the Datasets.094.3 Toolset.09 5 Survey Results.105.1 Age Distribution.105.2 Response Drop-Off.125.3 Question 1.125.4 Question 2.135.5 Question 3.145.6 Question 4.155.7 Crosstabs.175.7.1 Question 1 vs. Age Group.175.7.2 Question 4 vs. Age Group.185.7.3 Questio
3、n 1 vs. Question 2.195.7.4 Question 1 vs. Question 3.205.7.5 Question 3 vs. Question 2.21 5.7.6 Question 1 vs. Question 4.225.7.7 Predicting Question 1 Responses.23 6 Future Directions.26 7 Conclusions.27 8 Appendix.298.1 Margin of Error.288.2 The Chi-Square Test.298.3 Logistic Regression.30 About D
4、riving-Tests.org.313 Aspiring Drivers Weigh Automotive Revolution 01 EXECUTIVE SUMMARY In March 2017, as part of its ongoing marketing campaign, Driving-Tests.org (herein called (DTO) had held a se- ries of discussions with journalists from automotive, business, and high-tech media on what they would most like to know from aspiring drivers. We offered to survey visitors to DTOs website to collect and analyze their responses. In March and April, we surveyed tens of thousands of visitors to DTOs website. Visitors surveyed ranged in ag