1、 1 The Research Report on the Progress of Netrepreneurs 2009 EMERGENCE OF A NEW BUSINESS PARADIGM Alibaba Group Research Center SUMMARY This report is an analysis of the development and influence of Internet entrepreneurs as we approach the tenth anniversary making the birth of large-scale e-commerc
2、e in China. Netrepreneurs are business operators who sell goods on the Internet (Net products) under a set of evolving rules (Net rules) that will come to govern the behavior of these business operators. This report is also an assessment of the Netrepreneurs community within the context of the 2008
3、global economic crisis. Key findings include: circle4 Netrepreneurs have made tremendous progress towards integration into mainstream culture and economy in China, 2009. The number of Netrepreneurs have reached 63 million at the mid-year point of 2009. Moreover, the development of the Netrepreneurs
4、community has been mostly characterized by a remarkable socialization in 2009. circle4 Net products are growing in popularity, and there is evidence that the wider proliferation of Net products is at hand. With large-scale expansion in both amount and type in 2009, Net products, which are featured b
5、y cost-effective quality, and high volume and individuality, are becoming mainstream merchandise that meets general demands for commodities ranging from manufacturing to living. circle4 Net rules are assuming an ever more important role. The principles of net rules have been much clearer with 10 yea
6、rs development, among which integrity, openness and social responsibility are the most prominent. 2 circle4 Netrepreneurs, Net products and Net rules are at the heart of this emerging dynamic market environment, bringing about a new business paradigm where online businesses will migrate their busine
7、sses to a virtual world and sell products in an environment that is grounded in the principles of integrity, openness, social responsibility and globalization. 1 A diagram showing the progress of Netrepreneurs from 2004-2009 Stage of NetrepreneurssurvivalTimeThe Scale of Netrepreneurs2004 2005 2006
8、2007 2008 2009Stage of NetrepreneursemergingStage of the Netrepreneurseco-systemStage of Netrepreneurssteady developingThe Development stage of Netrepreneursfrom 2004 -2009Stage of NetrepreneurssocializationStage of NetrepreneursriseSource: Alibaba Group Research Center 3 Part: Integration of Netrep
9、reneurs into Mainstream Chinese Culture and Society 1： ： State of the Chinas Netrepreneurs community 1)： ： The Netrepreneurs population steadily has grown in size According to our research, the number of Netrepreneurs in China will have reached 63 million by June 2009. The continued growth of Netrep
10、reneurs population number largely comes from as follows: Companies engaged in e-Business continuously increase; e-Business becomes a new direction of individual startups; the third wave of Netrepreneurs development gains momentum, while the service industry will also see the third wave of Netreprene
11、urs development, following B2B and C2C; companies engaged in e-Business have a growing demand for talent. The e-Business turnover has also risen surprisingly. According to iResearch data, the e-Business turnover in Chinas B2B market was RMB2.96 trillion in 2008, up 39.4% over the same period. The on
12、line shopping turnover in China reached RMB128.18 billion in 2008, an increase of 128.5% over the previous year, including RMB99.96 billion traded at T. The online payment market scale in China approached RMB274.3 billion in 2008, up 181% over the same period. 2)： ： The development path of Netrepren
13、eurs has become more diversified. 3)： ： The cooperation between Netrepreneurs has intensified. 4)： ： The development path of Netrepreneurs has been more globalized. 5)： ： Most notably, the Netrepreneur community has achieved a high level of integration into mainstream Chinese culture and society. Ev
14、idence towards this include: More and more people across China are in contact with, or engaged in e-commerce. Professional relationships between Netrepreneurs have become increasingly normalized. More and more people spend an increasing amount of time online; its a place they live, learn, work, play
15、 while also consuming goods and services. 4 Heightened influence of Netrepreneurs has brought about widespread societal approval and recognition. 2: Factors driving the growth of Netrepreneurs Forces that have encouraged the development of Netrepreneurs include improving conditions for e-commerce su
16、ch as proliferation of broadband access; an inherent dedication and drive in Netrepreneurs; and the increasing sophistication of services offered by e-commerce service providers. 3： ： The social and economic influence of e-commerce Not only does e-commerce enhance the competitiveness of businesses a
17、nd improve their agility in adapting to changing market conditions, it also plays a very important role in promoting the development of various industries and regional economies. Moreover, it helps aspiring entrepreneurs to easily create their own startups as well as facilitate the creation of emplo
18、yment opportunities. 2 A diagram showing the commercial value that e-Business add to enterprises The Commercial Value that E-Business Adds to Enterprises63.2%47.3%43.2%38.0%30.9%30.6%30.0%22.4%4.7%0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%Understand market timely and preciselyClientele prospers
19、and sales increaseGain the experience of e-BusinessRaise the information level of enterprisesReinforce public relationsEnhance the corporate brandHigh standard of creditEnhance the efficency of operationOthersSource: Alibaba Group Research Center 5 Part : Advent of the Net Products Era 4： ： The rise
20、 of Net products Net products are merchandise exclusively created for and sold through online retail channels. The Internet plays an influential role in the production, final outcome, pricing structure, marketing and distribution of Net products. With the remarkable growth in both the range and dive
21、rsity of offerings, Net products are increasingly being accepted by mainstream consumers to fulfill a large cross-section of their consumption needs. Net products are uniquely characterized by their authenticity, value-for-money and ability to be mass-customized for individual customers. A growing n
22、umber of established and high-quality brands are getting into the Net products market. 3 A diagram showing the price comparison of net products and traditional products The Price Comparison of Net Products and Traditional Products33.8%16.7%7.9%1.7%39.9%0.0% 10.0% 20.0% 30.0% 40.0%Much cheaper than traditional products and pricegap beyond 20%Cheaper and price gap between 10% and 20%Cheaper and price gap within 10%No obvious price gapMore expensive than traditional products priceSource: Alibaba Group Research Center 5： ： The influence and future of Net produc
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