1、in business in the last year, with some sectors, such as fashion, particularly hard hit. When eyeing opportunities in the field of e-commerce, among the biggest doubts CEOs harbour are whether they can find staff with the right skill sets and whether they can successfully integrate offline and onlin
2、e operations without cannibalising existing channels. But pushed by the economic downturn, and pulled by the awareness that, in an age of digital disruption, if they dont meet the online demands of new and existing customers someone else will, more CEOs seem to see the development of e-commerce and
3、omnichannel capacities as essential to the survival of their business. While the top three growth strategies CEOs plan to use in the coming 12 months are still the tried-and-tested favourites develop new business opportunities, launch new products and cut costs the development of their e-commerce ca
4、pability now rates just behind these. Only one fifth of companies expect to earn nothing from e-commerce in the coming year and one tenth expect 30 percent or more of their revenue to come from online sales. When it came to pinpointing a digital strategy that would play a key role in their business,
5、 the most popular choice, selected by a quarter of the CEOs questioned, was the use of popular social media and messaging platforms for consumer engagement. But, in what is possibly a blindspot for many Hong Kong bosses implementing an omnichannel strategy, surprisingly few of them around one tenth
6、saw these social media and messaging platforms as sales channels. 2016 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. GS1 Hong Kong is the loca
7、l chapter of GS1 , a not-for-profit, standards orgnaisation. GS1 is a regis-tered trademark of GS1 AISBL. 4 Outlook for e-commerce in Hong Kong 2016 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG I
8、nternational”), a Swiss entity. All rights reserved. GS1 Hong Kong is the local chapter of GS1 , a not-for-profit, standards orgnaisation. GS1 is a regis-tered trademark of GS1 AISBL. 5 Outlook for e-commerce in Hong KongHong Kong consumers set to buy into online shopping Despite being so digitally
9、well-connected, it seems that Hong Kong consumers have embraced the possibilities of e-commerce less enthusiastically than their counterparts in mainland China. There are some differences in terms of geography and, in some places, infrastructure development. But do the trends, and the intentions of
10、Hong Kongs shoppers, point to a narrowing of this gap and an accelerating engagement with e-commerce in the SAR? 2016 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity.
11、 All rights reserved. GS1 Hong Kong is the local chapter of GS1 , a not-for-profit, standards orgnaisation. GS1 is a regis-tered trademark of GS1 AISBL. 6 Outlook for e-commerce in Hong KongWhat was in last years shopping basket? Whats on your shopping list for the next two years? Source: Survey ana
12、lysis, Hong Kong e-commerce, 2016 Source: Survey analysis, Hong Kong e-commerce, 2016 The consumer purchasing landscape Lets first look back at the overall shopping habits of consumers in Hong Kong during the past 12 months, and forward to their intentions for the next two years. Their current and a
13、nticipated relative spending patterns look to be broadly similar, with variations in a few shopping categories. Considerably more consumers in Hong Kong than mainland China spent money on travel last year 63 percent compared to 35 percent. Furthermore, travel was the only category in which more cons
14、umers in Hong Kong said they intended to spend more in the coming two years than in the previous 12 months. Compared to last year, significantly fewer consumers in Hong Kong plan to buy fashion and lifestyle items in the next two years and the numbers shopping for premium products also looks set to
15、drop. Whereas, in almost every category, the number of mainland Chinese shoppers planning to spend is on the rise. Fashion 61 71 66 68 30 41 54 68 40 53 35 63 48 61 14 25 46 49 39 46 Lifestyle Sporting goods Food & beverage Entertainment Travel Home appliances Premium products Beauty & wellness Book
16、s mainland China Hong Kong Fashion 64 65 62 61 33 37 53 64 42 53 41 71 52 56 17 21 46 45 41 39 Lifestyle Sporting goods Food & beverage Entertainment Travel Home appliances Premium products Beauty & wellness Books mainland China Hong Kong 2016 KPMG, a Hong Kong partnership and a member firm of the K
17、PMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. GS1 Hong Kong is the local chapter of GS1 , a not-for-profit, standards orgnaisation. GS1 is a regis-tered trademark of GS1 AISBL. 7 Outlook for e-commerce in Hong K
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