20161122_CNNIC_国家信息化发展评价报告(2016).pdf
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1、in business in the last year, with some sectors, such as fashion, particularly hard hit. When eyeing opportunities in the field of e-commerce, among the biggest doubts CEOs harbour are whether they can find staff with the right skill sets and whether they can successfully integrate offline and onlin
2、e operations without cannibalising existing channels. But pushed by the economic downturn, and pulled by the awareness that, in an age of digital disruption, if they dont meet the online demands of new and existing customers someone else will, more CEOs seem to see the development of e-commerce and
3、omnichannel capacities as essential to the survival of their business. While the top three growth strategies CEOs plan to use in the coming 12 months are still the tried-and-tested favourites develop new business opportunities, launch new products and cut costs the development of their e-commerce ca
4、pability now rates just behind these. Only one fifth of companies expect to earn nothing from e-commerce in the coming year and one tenth expect 30 percent or more of their revenue to come from online sales. When it came to pinpointing a digital strategy that would play a key role in their business,
5、 the most popular choice, selected by a quarter of the CEOs questioned, was the use of popular social media and messaging platforms for consumer engagement. But, in what is possibly a blindspot for many Hong Kong bosses implementing an omnichannel strategy, surprisingly few of them around one tenth
6、saw these social media and messaging platforms as sales channels. 2016 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. GS1 Hong Kong is the loca
7、l chapter of GS1 , a not-for-profit, standards orgnaisation. GS1 is a regis-tered trademark of GS1 AISBL. 4 Outlook for e-commerce in Hong Kong 2016 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG I
8、nternational”), a Swiss entity. All rights reserved. GS1 Hong Kong is the local chapter of GS1 , a not-for-profit, standards orgnaisation. GS1 is a regis-tered trademark of GS1 AISBL. 5 Outlook for e-commerce in Hong KongHong Kong consumers set to buy into online shopping Despite being so digitally
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