麦肯锡手把手教你写商业计划书.pdf
《麦肯锡手把手教你写商业计划书.pdf》由会员分享,可在线阅读,更多相关《麦肯锡手把手教你写商业计划书.pdf(73页珍藏版)》请在文库网上搜索。
1、HOW TO WRITEA BUSINESSPLAN2Table of ContentsPreface .41. THE ROUTE FROM CONCEPT TO COMPANY . 41.1 Success factors.41.2 Stages of development .52. THE BUSINESS IDEA . 82.1 Development of a business idea .82.2 Elements of a promising business idea .92.3 Protecting your business idea .132.4 Presenting
2、to investors .143. THE BUSINESS PLAN . 163.1 Advantages of a business plan .163.2 Characteristics of a successful business plan.163.3 The investors point of view .183.4 Tips on preparing a professional business plan .214. STRUCTURE AND KEY ELEMENTS OF A BUSINESS PLAN . 234.1 Executive summary.234.2
3、Product or service.244.3 Management team .264.4 Market and competition.284.5 Marketing and sales.324.6 Business system and organization .374.7 Implementation schedule.414.8 Opportunities and risks.424.9 Financial planning and financing.425. CASE STUDY: “CITYSCAPE“ . 485.1 “CityScape“: Idea and busin
4、ess concept .485.2 “CityScape“: Business plan .495.2.1.- EXECUTIVE SUMMARY .505.2.2. - SERVICE IDEA .525.2.3. - MANAGEMENT TEAM .535.2.4. - MARKET AND COMPETITION.545.2.5. - COMPETITOR ANALYSIS .555.2.6. CITY SCOPES COMPETITIVE ADVANTAGES .565.2.6. - MARKETING AND SALES.575.2.7. - BUSINESS SYSTEM AN
5、D ORGANIZATION .585.2.8. - IMPLEMENTATION SCHEDULE.605.2.9. - OPPORTUNITIES AND RISKS.615.2.10. - FINANCIAL PLANNING AND FINANCING .625.3.- Critique of elements of “CityScape“ business plan.683PrefaceThis Guide to writing a business plan is designed to help you in developing yourbusiness idea, “from
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 麦肯锡 手把手 商业 计划书