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1、Feasibility Study and Business Planprepared forPowell River Parks and Wilderness Society (PRPAWS)andCommunity Futures Development Corporation of the Powell River RegionandHuman Resources Development CanadaJanuary, 2000prepared bySynergy Management Group Ltd.Business and Economic Development Consulta
2、nts201 Selby St., Nanaimo, BC V9R 2R2250-758-6399, or 1-800-838-4808 Fax 250-755-7711Branch Offices : Vancouver & VictoriaInternet Home Pages : http:/www.synergy- e-mail address : jaysmgandChris RoddanADR Forestry Systems / Shearwater Ltd.Powell River, BCTable of Contents Section Description Page 1.
3、0EXECUTIVE SUMMARY11.1The Role of Tourism in Sustainable Development11.2The Link Between Trail Development and Tourism21.3Powell River, and the Regions Outdoor Adventure Opportunities31.4Dependency and Diversity and Tourism Multipliers in the Region41.5Sunshine Coast Trail Backgrounder and Specifica
4、tions51.6Local Infrastructure to Support the Trail51.7Ecotourists : Profile61.8Role Modelling of Long Distance BC Trails71.9Regional Stakeholder Interviews81.10Jurisdiction, Tenure and Forestry Issues91.11Marketing and Imaging the Sunshine Coast Trail111.12Ownership, Governance and Management Model1
5、31.13Trail Development : Capital Costs141.14Proposed Revenue Streams161.15Budget and Proformas181.16Sliammon First Nation251.17Economic Benefits Analysis261.18Strengths, Weaknesses and Risks291.19Action Plan & Timelines Chart322.0FEASIBILITY PLAN AND MARKET / INDUSTRY RESEARCH382.1Powell River and t
6、he Regions Outdoors / Adventure Tourism392.2Dependency, Diversity and Tourism Multipliers in the Region502.3Sunshine Coast Trail History and Description51 Section Description Page 2.4Powell River Parks and Wilderness Society (PRPAWS)542.5The Ecotourism Marketplace and Industry562.6Role Modelling Oth
7、er Long Distance Trails622.7Overview of Long Distance Trails in B C672.8Powell River Stakeholders Interviews752.9Interview Results752.10Economic Role Modelling822.11Trail Liability and Risk Management Issues933.0BUSINESS PLAN AND ACTION PLAN973.1Local Infrastructure in Place to Support the Trail983.
8、2Jurisdiction, Tenure and Forestry Issues1003.3Marketing and Imaging the Trail1103.4Ownership, Governance and Management Model1203.5Trail Development Costs1253.6Sliammon First Nation1273.7Proposed Revenue Streams1293.8Budget and Proformas, Including Financial Assumptions1323.9Economic Benefits Analy
9、sis1383.10Strengths, Weaknesses and Risks1413.11Training Issues and Opportunities1433.12Action Plan and Timelines145Bibliography151Sunshine Coast Trail Business Plan Completed by :Synergy Management Group Ltd.Business and Economic Development Consultants201 Selby St., Nanaimo, BC V9R 2R2250-758-6399
10、, or 1-800-838-4808 Fax 250-755-7711Branch Offices : Vancouver & VictoriaInternet Home Pages : http:/www.synergy- e-mail address : jaysmgandChris RoddanADR Forestry Systems / Shearwater Ltd.Powell River, BCJanuary, 2000Readers NoteThis report represents a combination of a Feasibility Study and a Bus
11、iness / Action Plan.From the onset of Synergys mandate, it was apparent that examining the feasibility and viability of the Sunshine Coast Trail was a critical component of the workload, and preceded the ability to design a Business Plan document that would establish a gameplan for proposed continue
12、d implementation of the trail initiative.The results of the research, lessons learned from role modeling and comprehensive feasibility work were integrated into the Business / Action Plan portion of this document.This report is divided into three tabbed sections.1Executive SummaryPresents only an ov
13、erview of the highlights of the Feasibility Plan and Business / Action Plan.2Feasibility Plan & ResearchRepresents the results of market research, ecotourism industry research, ecotourist traveler profiling, regional stakeholder interviews, regional infrastructure analysis, jurisdiction and tenure,
14、first nations, and extensive role modeling of other provincial, national and international trails. Further, each area covered herein is accompanied by a analysis of what was learnt from the exercise in direct relation to the Sunshine Coast Trail, and key recommendations and conclusions.3Business / A
15、ction PlanThe Business / Action Plan encompasses a strategic analysis of the Sunshine Coast Trails proposed operation, financial forecasting, benefits analysis, strengths and weaknesses, capital and operating costs, proposed ownership and governance, marketing strategies and a Gant Chart Action and
16、Implementation Plan.1. Executive Summary and Action PlanThe economic impact of outdoor recreational opportunities has been defined as “the sum total of economic gains to all sectors of the economy.” 1. Research shows that trails create jobs, enhance property values, expand local businesses, attract
17、new orrelocating businesses, increase tax revenues, decrease local government expenditures and promote community well-being.1.1 The Role of Tourism in Sustainable DevelopmentEcotourism, a specialty segment of the larger nature tourism market, is defined as anenlightening nature travel experience tha
18、t contributes to conservation of the ecosystem, while respecting the integrity of host communities.” 2. Definitions also include nature-based travel, adventure travel, sustainable tourism, cultural tourism and alternative tourism.Eco-tourism is categorized by groupings which match the activities wit
19、h the destination and/or season as follows:LandBackpacking, mountain climbing, hiking, camping, trail riding.RiverRafting, canoeing, kayaking.WinterCross country skiing, snowmobiling, ski-touring, dog sledding.WildlifeWildlife viewing, photo safaris.CulturalHistoric site viewing, educational tours,
20、native villages.Consideration of tourism, the environment, and concepts of sustainability should encompass four key challenges: An understanding of how tourists value and use natural environments; Enhancement of the communities dependent on tourism as a industry; Identification of the social and env
21、ironmental impact of tourism; and Implementation of systems to manage these impacts.1 Ministry of Natural Resources, 19942 Canadian Environmental Advisory Council, 1992Page -0-The linkage between environment as an attraction and economic impact can be substantial. Outdoor recreation activities that
22、is, pursuits that are heavily dependent on natural environments, are important components of many regions tourism industries. 3Ecotourism is one of the fastest growing sectors of the tourism industry in B.C., currently worth $150 million a year and expanding at the rate of 20% a year. In recent year
23、s, B.C. has built up a reputation for being one of the premier sources for outdoor experiences.1.2 The Link Between Trail Development and TourismTrails can be defined as “narrow, linear recreational routes normally used for activities such as hiking, bicycling, horseback riding, motorcycling, snowmo
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