QT-周昌湘-非人力资源经理的人力资源管理讲义.doc
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1、tered bonds C. common stocks D. savings accounts47. _ is the protection against economic loss provided by sharing the risk with others.A. Financial loss B. Insurance C. Premium D. Stock 48. _ are used by the consumer or household that buys them and come in a ready-to-use form that calls for no furth
2、er industrial or commercial processing.A. Consumer goods B. Convenience goods C. Shopping goods D. Durable goods49. The norms and expectations about the way people do things in a specific country are _.A. customs B. values C. modes of conduct D. states of existence50. _ refers to promotion activitie
3、s that stimulate interest, trial or purchase by final customers or others in the channel.A. Advertising B. Sales promotion C. Publicity D. Mass sellingIII. In this part, there are some reading passages followed by 5 questions or unfinished statements each. For each of them there are four answers mar
4、ked A, B, C and D. You should decide on the best one according to your understanding. Passage OneBill Gates, the billionaire Microsoft chairman without a single earned university degree, is by his success raising new doubts about the worth of the business worlds favorite academic title: the MBA (Mas
5、ter of Business Administration).The MBA, a 20th-century product, always has borne the mark of lowly commerce and greed (贪婪) on the tree-lined campuses ruled by purer disciplines such as philosophy and literature.But even with the recession apparently cutting into the hiring of business school gradua
6、tes, about 79,000 people are expected to receive MBAs in 1993. This is nearly 16 times the number of business graduates in 1960, a testimony (宣言) to the widespread assumption that the MBA is vital for young men and women who want to run companies some day.“If you are going into the corporate world i
7、t is still a disadvantage not to have one,” said Donald Morrison, professor of marketing and management science. “But in the last five years or so, when someone says, Should I attempt to get an MBA, the answer a lot more is: It depends.”The success of Bill Gates and other non-MBAs, such as the late
8、Sam Walton of Wal-Mart Stores Inc., has helped inspire self-conscious debates on business school campuses over the worth of a business degree and whether management skills can be taught.The Harvard Business Review printed a lively, fictional exchange of letters to dramatize complaints about business
9、 degree holders.The article called MBA hires “extremely disappointing” and said “MBAs want to move up too fast, they dont understand politics and people, and they arent able to function as part of a team until their third year. But by then, theyre out looking for other jobs.”The problem, most partic
10、ipants in the debate acknowledge, is that the MBA has acquired an aura (光环) of future riches and poNorton Co. eProgram management eTechnologyeStrategy In-depth industry knowledge e-Program Management capabilities are required to successfully implement e-Solutions eStrategy Competencies Doc #/Locatio
11、n Doc#20343/SVO 10 Topics eStrategy in the Market KPMG Consulting eBusiness Framework eStrategy Methodology eStrategy Solution Set readySet.GO! Doc #/Location Doc#20343/SVO 11 e-Process & Architecture e-Integration & Implementation On-Going Support e-Strategy & Branding eBusiness Framework The frame
12、work provides a common reference for describing the life- cycle of activities in an e-Business engagement Client needs Deliverables tree Sequence of activities eBusiness competencies Doc #/Location Doc#20343/SVO 12 eBusiness Framework Common framework for eBusiness solutions Flexible framework for e
13、Business engagements 20 core activities grouped into 4 logical stages Not a Work Breakdown Structure Not a methodology Built into Internet 102 curriculum Traction “legacy” content is being converted to the eBusiness Framework Doc #/Location Doc#20343/SVO 13 e-Strategy & Branding e-Process & Architec
14、ture e-Integration & Site Implementation On-going Support Activity 4 e- Business Case Developme nt Activity 9 Process & Organization Implementati on Activity 8 Content & Process Design Activity 5 Implementati on Planning Activity 10 Infrastructu re Acquistion Activity 17 Contract Negotiation s Activ
15、ity 16 Business Partner Selection Activity 7 Architecture & Design Activity 6 e-Business Requiremen ts Activity 12 Site Developmen t & Integration Activity 14 Production Migration Activity 11 Infrastructur e Implementati on Activity 13 Testing & Security Audit Activity 15 Training & Turnover Activit
16、y 19 Production Migration Activity 18 Integration & Testing Activity 20 Ongoing Monitoring Activity 1 e-Business Diagnostics Activity 2 Current State Assessment Activity 3 Gap Analysis and Action Plan eBusiness Framework - Stages & Activities Doc #/Location Doc#20343/SVO 14 Activity 1 e-Business Dia
17、gnostics Deliverables for e-Strategy & Branding nNet- Readiness nHigh-level Business visions and strategy nHigh-level Business vision and strategy nBrand strategy & positioning nCustomer Research nBenchmarks and Metrics nBrand strategy & positioning nBusiness requirements nHigh-level system and comp
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