礼仪培训--人际关系技巧(PPT 45页).ppt
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1、 = 5613 / F = members of social networks Brand followers Non brand followers Brand followers Non brand followers Membership Brand followers are more often females, somewhat younger and they are more active on social networks 品牌跟随者的人口统计特征 0%25%50%75%100% Q : To which sectors do these brands belong to
2、? N Europe = 3064 / F = members of social networks, following at least one brand Media / entertainment Fashion / luxury goods Food and retail Travel Sport Cars Good causes / charity Industry Europe West North East South Europe regions Europe Media and entertainment are the most popular industries fo
3、r following brands 50% 45% 43% 35% 28% 28% 26% 13% Sectors for brand following 谈论的品牌领域 Average consumer follows a brand to get a direct personal benefit. Social networkers expect some sort of benefit of companies on social networks. People are mainly focused on the direct benefit. Companies should i
4、n first instance offer product information, update on promotions and announce events. There is still a huge opportunity for companies to get in touch with their customers. 58% has never experienced any action by a company / brand on social network sites. Q : What kind of actions did you already expe
5、rience? Via social networks, companies have already contacted me directly concerning. .a positive experience with a product / service Ive posted or reacted on .a job vacancy .a negative experience with a product / service Ive posted or reacted on .information I posted about promotions .information I
6、 posted about products and/or services in general .a fanpage / group Ive created for a product/brand/company .information I posted about (advertising) campaigns .information I posted about the company and/or company culture Europe regions Europe N Europe = 5613 / F = If member of social network(s) 1
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