远卓—华联印刷建议书8-15.ppt
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1、ction to the revolutionary but catastrophic development in other formerly planned economies, Dakang incorporates advanced features of the existing Chinese incubation model while making a quick transition to a radically new model.SDA Represents a ParadigmaticShift in Chinese IncubationIn practical te
2、rms, this means that Dakangs business model begins as a hybrid, premised on third generation incubation referred to as “acceleration” in this business plan but also incorporating second generation incubation referred to here as “incubation” on an interim basis. Depending on the pace of Dakangs and t
3、he broader Chinese environments progress, Dakang expects to complete its transition to a pure acceleration based model in three to five years.A note on our use of the terms “acceleration” and “incubation” is in order at this point. Some recent literature on New Economy incubators uses the word “incu
4、bator” to describe New Economy venture support facilities focusing on early stage startups, and “accelerator” to describe those facilities which focus primarily on middle and late stage startups. We, on the other hand, use “incubator” to refer to first and second generation incubation models not bas
5、ed on equity investment in client companies, and use “accelerator” to refer to third generation models based on equity investment and co-venturing. We believe that the word “incubator” and its direct translation into languages other than English is well established worldwide in the former sense, and
6、 therefore restrict the new term “accelerator” to describe the new model. Our different usages of these terms notwithstanding, we find common cause with both.3.4 The SDA Acceleration Model High-Tech Workspace Intensive Consulting Support Seed Equity3.5 The SDA Incubation Model Workspace Value Added
7、Consulting Services Access to Capital3.5四、目标客户和市场分析5.1 客户范围一、 中国目前初创企业的基本情况。(数量、增长、行业类型、地区分布?)二、 中国初创企业的分类(市场细分)(按所在行业、发展阶段)、 按所在行业划分:行业、生物技术。、 按发展阶段分:天使、种子、第一阶段。三、大康将主要的客户企业锁定在业范围内、初创企业的早期阶段主要是基于以下认识:、 产业在中国乃至全世界都是一个快速增长、发展潜力巨大的产业(图表数据?)、 产业的初创企业一般具有技术起点高、发展速度快的特点。5.2 客户来源一、分析业内初创企业的基本情况(数据?)二、通过分析
8、业内初创企业的基本情况,大康认为以下四类客户企业是大康的目标客户企业。国外IT创业企业国内成熟企业内部创新的外部孵化大康加速器国内小型、IT业创业企业归国留学人员IT创业企业5.3 客户企业类型(按所处阶段分)5.4 客户发展推进过程5.5 竞争分析及优劣势比较鉴于国内目前并没有与大康商业模式完全相同的企业,我们将大康所具有的的主要职能分别与相应领域的竞争者来比较分析,从而看出大康的商业模式的优越性所在。5.5.1 从大康所具有的增值服务功能来说,主要面对的竞争者 是国内和国外的咨 询机构和公司。 具体来说,有、?、麦肯锡等咨询公司。5.5.2 从大康所具有的投资功能来说,主要的竞争对手是软银
9、等风险投资公司。5.5.3 从大康所具有的孵化功能来说,主要的竞争对手是浦东软件园、漕河泾?、张江高科技园区、慧谷创业中心。5.5.4 另外,大康从孵化功能中将延伸出一部分的商务服务的功能。这部分业务的主要竞争对手是像森茂大厦这样的专门提供商务中心服务的机构。五、战略和实施步骤投资银行5.1 公司战略创业概念天使阶段第三阶段第二阶段第一阶段种子阶段天使阶段 上市退出阶段风险投资商介入阶段管理层收购大康战略定位出售给其他投资者上面的是孵化器领域的业务价值链,在这当中风险投资商和大康加速器是一种合作竞争、谋求双赢的关系。5.2 市场推广5.2.1 客户企业一、 前期市场推广计划(主要是在大康的筹建
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