房地产营销-龙湖线上售楼处案例分享.pdf
《房地产营销-龙湖线上售楼处案例分享.pdf》由会员分享,可在线阅读,更多相关《房地产营销-龙湖线上售楼处案例分享.pdf(84页珍藏版)》请在文库网上搜索。
1、 . . . . . 299 CHAPTER 19 Personal Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 314 SECTION V Risk Management 337 CHAPTER 20 The Basics of Managing Risk. . . . . . . . . . . . . . . . . . . . . . . .
2、. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 339 CHAPTER 21 Insurance Fundamentals. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 352 SECTION VI Human Resources 381 CHAPTER 22 Employment Law Esse
3、ntials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 383 CHAPTER 23 Creating and Identifying Desirable Workplaces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .402 CHAPTER 24 Successf
4、ul Recruitment and Hiring Strategies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 418 CHAPTER 25 Effective Performance Management. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 433 SECTION VII M
5、arketing and Promotion 453 CHAPTER 26 Understanding and Applying Marketing Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 455 CHAPTER 27 Advertising and Promotion. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
6、. . . . . . . . . . . . . . . .468 SECTION VIII Professional Effectiveness 481 CHAPTER 28 Developing Professionalism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 483 CHAPTER 29 Ethical Decision Making . . . . . . . . . . . .
7、. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 499 CHAPTER 30 Creating Your Personal Brand and Influencing Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 510 CHAPTER 31 Innovation and Entrepreneurship . .
8、. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 527 CHAPTER 32 Managing Your Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 548 iv Brief Contents 5725
9、3_FMxx_Print.indd 49/13/12 12:00 PM Contents Preface xv About the Editors xvii Contributors xix Reviewers xxiv SECTION I Pharmacy Management and Leadership 1 CHAPTER 1 Management Essentials for Pharmacists .3 Stephen F. Eckel, Macary Weck Marciniak, Scott M. Mark, and Rafael Saenz Introduction.5 Ess
10、ential Management Competencies .5 Knowledge of Organizational Context and Environment .5 Human Resources Management .5 Communicating with Impact .11 Organizing Team Meetings .13 Planning for Contingencies, Crises, and Exit Strategies.14 Managing Time .16 “Managing Up” .17 Accurate Self-Insight .19 S
11、ummary .20 Abbreviations .20 Case Scenarios .21 References .21 CHAPTER 2 Leadership Essentials for Pharmacists .23 Scott M. Mark, Rafael Saenz, John S. Clark, and James G. Stevenson Introduction .24 Leadership Defined .25 Transitioning into the Leadership Position .26 What Does It Mean to Be a Leade
12、r? .26 Effective Use of Power .27 Characteristics of True Leaders .27 Distinguishing Between Management and Leadership .28 Defining Your Leadership Style .29 Developing Your Leadership Potential .32 Exiting Leadership Roles and Positions .33 Summary .35 Abbreviations .35 Case Scenarios .35 Reference
13、s .36 CHAPTER 3 Communicating Effectively in the Workplace .38 Donna S. West-Strum and David Wamble Introduction.39 Communication Process .40 SenderReceiver Model .40 Verbal and Nonverbal Communication .40 Reducing Barriers to Effective Communication .41 Physical Barriers .41 Status Differential Bar
14、riers .41 Time Barriers .42 Semantic Barriers .42 Cultural and Gender-Related Barriers .42 Communication Approaches .43 Active Listening .43 Tailoring the Message to the Audience .43 Demonstrating Authenticity .45 Active and Passive Voice .45 Choosing a Medium .46 Meetings .46 Telephone .46 Memos .4
15、6 Email .47 Making Presentations .47 Special Situations .49 Communicating with Angry or Upset Employees .49 Delivering Bad News .49 Summary .50 Case Scenarios .50 References .51 57253_FMxx_Print.indd 59/13/12 12:00 PM CHAPTER 4 Managing Conflict and Building Consensus .53 Debbie C. Byrd and Shaunta
16、M. Ray Introduction.54 Defining Conflict .55 The Benefits of Conflict .55 What Drives Conflict? .55 Responses to Conflict .56 Employing a Collaborative Approach to Problem Solving .57 Managing Conflict Within Organizations .57 Building Conflict Competence .58 Summary .59 Case Scenarios .60 Reference
17、s .61 CHAPTER 5 Negotiation Techniques .62 Candace W. Barnett Introduction.63 Principled Negotiation .64 Step 1: Uncouple Parties from the Problem .64 Step 2: Target Underlying Concerns .66 Step 3: Develop Joint Solutions .66 Step 4: Apply Standards .68 Failed Negotiations .69 Tough Tactics .69 Inad
18、equate Preparation .70 Positional Bargaining .70 Successful Outcomes of the HIPAA Case .70 Summary .71 Case Scenarios .71 Abbreviations .72 References .72 CHAPTER 6 Leading and Managing Change . 73 Marie A. Chisholm-Burns, Joseph T. DiPiro, Leigh Ann Ross, and Kurt Weibel Introduction.74 Why Change?
19、 .75 Characteristics of Transformational Leaders .76 Creating a Plan for Transformational Change .77 Understanding the Mechanics of Transformation .78 The Transformation Event (The Problem and Vision) .78 The Transformation Program (The Process/Methods) .81 The Transformation Outcome (Results) .81 T
20、he Transformation Myth (Stakeholders Perceptions of the Transformation) .82 Challenges to Change .82 Summary .85 Case Scenarios .85 Abbreviations .86 References .86 SECTION II Planning 89 CHAPTER 7 Strategic Planning to Achieve Results .91 Glenn Y. Yokoyama and Christina A. Spivey Introduction.92 St
21、eps of Strategic Planning .93 Organizing a Strategic Planning Team .93 Identifying Strategic Direction .94 Conducting a Strategic Analysis .97 Defining Major Long-Term Goals .98 Action Planning .98 Monitoring and Evaluating .99 Communicating the Plan .100 Executing the Strategic Plan .100 Realistic
22、Expectations .101 Sound Judgment .101 Monitoring and Evaluation of Performance .101 Promoting Employee Performance .101 Benefits and Criticisms of Strategic Planning .102 Summary .102 Case Scenarios .103 Abbreviations .103 References .104 CHAPTER 8 Pharmacy Business and Staff Planning .105 Joseph W.
23、 Ferullo, Nicholas A. Campagna, Steven J. Crosby, and James M. Scanlon Introduction.106 Business Planning .108 Parts of the Business Plan .108 Staff Planning .119 Job Analysis .119 Human Resources Planning .120 Professional Competence, Cultural Competence, and Staff Development .122 Summary .124 Cas
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 房地产营销-龙湖线上售楼处案例分享 房地产 营销 线上 售楼 案例 分享