现代大学英语精读3lesson3.ppt
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1、Lesson ThreeLesson ThreeMichaelDellsTwo-Billion-DollarDream1Pre-class question:Pre-class question:wWhat do you know about What do you know about Michael DellMichael Dell?2Warming-up expressionswoil oil tycoon/tycoon/business business prospects/prospects/a a business business order/order/a a competit
2、ive competitive edge/edge/business business license/license/inventory inventory and and overhead/overhead/custom-made custom-made computers/computers/surplus surplus stock/a stock/a sales sales quota/quota/a a retail retail price/price/added added value/value/the the opportunity opportunity of of a
3、a lifetime/lifetime/direct direct marketing/marketing/a a law law firm/firm/accounting accounting basics/basics/on-on-site site service/service/wholly wholly owned owned subsidiaries/subsidiaries/a a civic center/end userscivic center/end users3BackgroundMichaelDell wMichael Saul DellMichael Saul De
4、ll(born February 23,1965 in Houston,Texas)is an American businessman.He attended the University of Texas at Austin intending to become a physician.While in university,he started a computer company called PCs Limited in his dormitory room.4DellsExperienceswDellbeganthebusinessmanufacturingpersonalcom
5、puterswithsomeradicalideas,includingmaintainingnofinished-goodsinventoriesandpracticallynocomponentinventories,buildingonlytoorder,andsellinganddeliveringthecompletedPCunitsdirecttocustomers(directsales).5DellsExperienceswThecompanybecamesuccessfulenoughthatDelldroppedoutofcollegeattheageof19torunth
6、ebusinessfull-time.In1987,PCsLimitedchangeditsnametoDellComputerCorporation,andin2003,Dell,Inc.wThe company became the most profitable PC manufacturer in the world,with sales of$35 billion and profits of$2 billion in 2002.6DellsExperienceswOn On March 4March 4,20042004,Michael Dell,Michael Dell step
7、ped down as stepped down as CEOCEO of Dell but of Dell but stayed as Chairman of the Board,stayed as Chairman of the Board,while while Kevin RollinsKevin Rollins,then became,then became President and CEO.President and CEO.wChief Executive Officer Chief Executive Officer 执行总裁执行总裁7AccoladesforDellwEnt
8、repreneur of the Year from Inc.Entrepreneur of the Year from Inc.(Incorporated)(Incorporated)magazine;Man of magazine;Man of the Year from the Year from PC MagazinePC Magazine;Top;Top CEO in American Business from CEO in American Business from Worth Magazine;CEO of the Year Worth Magazine;CEO of the
9、 Year from Financial World and Industry from Financial World and Industry Week magazines.Week magazines.8HisfameandlifewIn the 2005 publication of the Forbes 400,Dell was listed as the 9th richest man in the United States and the 18th richest in the world with a net worth of around$16 billion.Dell r
10、esides in Austin,Texas with his wife Susan and their four children.wForbes杂志9Forbes400wThe Forbes 400 is an annual list published by The Forbes 400 is an annual list published by ForbesForbes magazine of the magazine of the wealthiestwealthiest 400400 people people in the in the United StatesUnited
11、States.At the top of the list.At the top of the list is is Bill GatesBill Gates,co-founder of,co-founder of MicrosoftMicrosoft,with a,with a net worth of 48 billion dollars.The 400th net worth of 48 billion dollars.The 400th wealthiest person in the United States,Norman wealthiest person in the Unit
12、ed States,Norman W Waitt,Jr.,co-founder of Gateway,has a net W Waitt,Jr.,co-founder of Gateway,has a net worth of 750 million dollars.Other prominent worth of 750 million dollars.Other prominent names include names include Warren BuffettWarren Buffett and and Teresa Heinz Teresa Heinz KerryKerry,the
13、 wife of,the wife of 20042004 Democratic Democratic presidential candidate presidential candidate John KerryJohn Kerry.Henry Kravis.Henry Kravis ranked#283 in 2004.ranked#283 in 2004.wGateway Gateway 网关网关;网间连接器网间连接器10ThesecretofDellssuccesswA.Tobethefirst:wHeisthefirstonetohituponabrilliantidea,comm
14、onsensethough.Successusuallybelongstothepersonwhodarestobethefirst,tobecreativeandoriginal.11ThesecretofDellssuccesswB.Ambitiousandhighlymoltivated:Even when a teenager he already vows to compete with IBM.It is this goal that that gives him the strength and courage to strive so hard.wIBM(Internation
15、al Business Machines)商用机器公司 12ThesecretofDellssuccesswCHistenacity:wHe works hard,and never He works hard,and never gives up.His success is the gives up.His success is the result of his toil and sweat.result of his toil and sweat.13ThesecretofDellssuccesswD.Histhirstforknowledge:wIt is true that Del
16、l did not It is true that Dell did not finish school.But that does not finish school.But that does not mean that he has had no education mean that he has had no education or that he can succeed without or that he can succeed without education.He actually studies education.He actually studies harder
17、and with a clearer focus.harder and with a clearer focus.14Text OrganizationPara 1-3:A childhood anecdote of Dell.Para.49:Introduction to Dell,his peculiarities and pre-university success in business.Para.1028:Dell established his successful business when he was still in college.Para.29last:Dells pr
18、esent life and his emphasis on the will to success.15Painstaking(P1)wMarkedbyorrequiringgreatpains;verycarefulanddiligentw她在刻苦学习中文。wSheismakingpainstakingeffortstolearnChinese.w哈里是个肯下苦功的学生。wHarryisapainstakingstudent.w辛勤地工作wbepainstakingwithoneswork16Cf.meticulous,painstakingwHehadthroughoutbeenalmo
19、stworryingly_inhisbusinessformalities.wTheskillfulrepairoffinelaceentailsslowand_work.w“他一直对他的业务手续表现出几乎是担心一样的极度细心”meticulousw对精致花边的熟练修补需要缓慢而极度细心的工作。PainstakingwMeticulousstressesextreme,sometimesexaggeratedcareforsmalldetails:wMeticulous强调极度的,有时是过分的对于小细节的关心:wPainstakingmeansextremelycareful:wPainsta
20、king意味着极度细心:17Para1puttogether1._anewbookcase;2._afriend_forthenight.3._herviews_duringthehearing.4._anidea.5._anewplan.6.He_agoodwordforme.7._payingthebills.8._anEnglishaccent.9.Theoperator_me_ontheofficeline.10.Wehadto_theinconvenience.1.put together:to construct;create:2.Put up:to providelodgings
21、for3.Putacross:tostatesoastobeunderstoodclearly or accepted readily 4.Put forth:to offer forconsideration5.putforward:toproposeforconsideration6.put in:to introduce,as in conversation 7.Put off:todelay;postpone 8.put on:to assume affectedly 9:putthrough:tomakeatelephoneconnectionfor10:putupwith:toen
22、durewithoutcomplaint:18A maze of(p1.):confusing intricate network of passageswgo through a maze of narrow streetsw穿过迂回的小街wHe turned short into one of the mazes of the wood转入一座迷宫似的林中盘陀地带wbe caught up in a maze of thoughts千思万绪wwatch the mazes of the dance婆娑多姿的舞蹈wbe in a maze 不知所措wamazeofgovernmentregu
23、lations大堆复杂的政府规章制度wamazeofbureaucraticdivisions.混乱的官僚派系19Para1pull1.Wepulledinatmidnight.2.Thetrainpullsoutatnoon.3.Afterthecrash,manyWallStreetinvestorspulledout.4.Thestatetrooperpulledthespeedingmotoristover.5.He helped to He helped to pullpull me me t throughhrough the difficulty.the difficulty.6
24、.6.The driver The driver pulled uppulled up at the gate.at the gate.7.pull(someones)legwa.Toleaveordepart:.bToplayajokeon;teaseordeceive.c.Tocomeorbringsuccessfullythroughtroubleorillnessd.Tobringorcometoahalt.e.toarriveatadestinationf.Toinstructorforce(amotorist)tobringhisorhervehicletoastopatacurb
25、oratthesideofaroad:g.Towithdraw,asfromasituationorcommitmentw1e;2a;3g;4f;5c;6d;7b20Tocallitaday(P2):w(infml)todecidetostopworkingbecauseyouhavedoneenoughorbecauseyouaretiredwIdontknowaboutyouguys,butImtiredandhungry.Letscallitaday.wAtaroundhalfpastfiveyesterdayafternoon,thepowersuddenlywentoff.Soweh
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