MOOC 商务英语-北京交通大学 中国大学慕课答案.docx
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1、 MOOC 商务英语-北京交通大学 中国大学慕课答案随堂测验1、问题:1. Which of the following means “品牌精髓”?选项:A、brand nameB、brand loyaltyC、brand essenceD、 brand stretching正确答案:【brand essence】2、问题:2.How do you say 品牌意识 in English?选项:A、brand awarenessB、brand loyaltyC、brand essenceD、brand stretching正确答案:【brand awareness 】3、问题:3. How d
2、o you say 品牌延伸 in English?选项:A、brand awarenessB、brand loyaltyC、brand essenceD、 brand stretching正确答案:【 brand stretching】4、问题:4._refers to the tendency to always buy a particular brand.选项:A、brand awarenessB、brand loyaltyC、brand essenceD、brand stretching正确答案:【brand loyalty】随堂测验1、问题: Direction:read each
3、 passage and identify how the information is beingorganized. 1. Ice-cream is a delicious frozen treat that comes in a many different colorsand flavors. Two of my favorite flavors are strawberry and chocolate. Though both ofthese flavors are delicious, strawberry may contain pieces of fruit while cho
4、colate usually will not. Even though more chocolate ice-cream is sold across the country annually thanstrawberry, they both taste great with milk.选项:A、cause and effectB、sequence / processC、compare and contrastD、chronological正确答案:【compare and contrast】2、问题:Direction:read each passage and identify how
5、 the information is beingorganized. 2. The ice-cream shop around the corner from my house has the best ice-cream in the city. When you first walk inside, there is a long chrome counter withmatching stools extending alongside the far wall. Right where the counter stops, thebooth seating begins. There
6、 are lots of old-timey knickknacks on the walls and chromenapkin holders on all the tables. My favorite part of the shop is behind the counter glass,where they keep all of the ice-cream flavors. A rainbow of delicious sugary flavors iskept cool and delicious behind the case.选项:A、descriptiveB、compare
7、 and contrastC、problem and solutionD、sequence / process正确答案:【descriptive】3、问题:Direction:read each passage and identify how the information is beingorganized. 3. Freezer burn may have wasted more ice-cream than sidewalks. If you dontknow, freezer burn is when ice crystals form on the surface of ice-c
8、ream. These icecrystals can ruin the texture and flavor of the ice cream, but freezer burn is preventable.Since freezer burn is caused when melted ice-cream is refrozen, rather than eating yourice-cream from the container as it melts, scoop your ice-cream into a bowl and put thecontainer back in the
9、 fridge immediately. Doing this ought to help you keep freezer burnfrom ruining your favorite frozen flavors.选项:A、sequence / processB、chronologicalC、descriptiveD、problem and solution正确答案:【problem and solution】4、问题:Direction:read each passage and identify how the information is beingorganized. 4. Mak
10、ing ice-cream is not easy. Cream and sugar have to first be mixed in afrozen container. Ingredients may be added at this point, if desired. The mixture must bestirred and whipped until the cream and sugar mixture is frozen. Depending on theequipment, this may take as long as an hour. After the ice-c
11、ream is prepared, it must be kept frozen until it is ready to be enjoyed. Making ice-cream is difficult, but most peoplewould agree that it is worth the trouble.选项:A、problem and solutionB、compare and contrastC、chronologicalD、sequence / process正确答案:【sequence / process】随堂测验1、问题:1.In order to take help
12、ful notes during class, it is important to understand yourinstructors style of lecturing.选项:A、正确B、错误正确答案:【正确】2、问题:2. Note-taking should take place during class.选项:A、正确B、错误正确答案:【错误】3、问题:3. If textbook assignments are boring, the student does not have to completethem.选项:A、正确B、错误正确答案:【错误】4、问题:4. It is
13、essential for students to take good notes during class because studiesshow that we forget 50% of what hear immediately after.选项:A、正确B、错误正确答案:【错误】5、问题:5. Before a class begins, it is important to review notes from readingassignments and previous lectures.选项:A、正确 B、错误正确答案:【正确】6、问题:6. It is crucial tha
14、t a student write down everything their instructor says duringa lecture.选项:A、正确B、错误正确答案:【错误】7、问题:7. Note-taking methods include rubrics style, charting, outlining, mapping andCornell选项:A、正确B、错误正确答案:【正确】8、问题:8. When taking notes, your child should focus only on the details of the classand, like a rep
15、orter, get down the facts in black and white.选项:A、正确B、错误正确答案:【错误】9、问题:9. Your child should experiment with different ways to take notes, usingdifferent notation systems and structures, until he finds the best fit.选项:A、正确B、错误正确答案:【正确】10、问题:10. Note taking is an irrelevant skill and there is no academ
16、ic or intellectualvalue in learning to take individualized notes.选项:A、正确B、错误正确答案:【错误】随堂测验1、填空题:Directions: Read the following sentences and fill in the missing word orphrase.afraid doubt completely same out ofpoint problem sounds would be honest1. I have to say, it _interesting, but we should wait.正
17、确答案:【sounds】2、填空题:Directions: Read the following sentences and fill in the missing word orphrase.afraid doubt completely same out ofpoint problem sounds would be honest2. Im_ that I cant agree with you on this suggestion.正确答案:【afraid】3、填空题:Directions: Read the following sentences and fill in the mis
18、sing word orphrase.afraid doubt completely same out ofpoint problem sounds would be honest3. Whatyou are asking me to do is against the law. Its_ the question!正确答案:【out of】4、填空题:Directions: Read the following sentences and fill in the missing word orphrase.afraid doubt completely same out ofpoint pr
19、oblem sounds would be honest4. Dontyou think it_ better to give the contract to Samsons and not Ptech?正确答案:【would be】5、填空题:Directions: Read the following sentences and fill in the missing word orphrase.afraid doubt completely same out ofpoint problem sounds would be honest5.Thats a good point. But t
20、o be _, I dont believe that changing the process will work.正确答案:【honest】随堂测验1、问题:Directions: Read the case carefully and decide which is the best “subjectline”.David will visit China and attend a technology conference in Shanghai. During hisstay there, he will also visit two local clients for produc
21、t demo. 5 days prior to his arrival,one of the client visit has been cancelled. In addition, he will also check in another hotelsince the formerly booked one is not available anymore. As Davids counterpart in China,you need to inform David about this.选项:A、Write David an email about this with the sub
22、ject “Travel Update”.B、 Write David an email about this with the subject “ Two Changes in Your ShanghaiItinerary”.C、Write David an email about this with the subject “ Urgent-Two Important Changes inYour Shanghai Itinerary”.D、Write David an email about this with the subject “ Urgent”.正确答案:【Write Davi
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