中国联通 5G边缘计算与算力网络.pdf
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1、form Online communities can be powerful platforms for content distribution and commerce. User content can offer inspiration, while the community itself offers social validation and recommendations. VC Insights 1. Overview of Social Platforms 2. Messaging 3. Private Social Networks 4. Public Social N
2、etworks 5. Enterprise Social Networks 6. Communities 7. Social Platform Metrics 8. Exits and Valuations 9. Opportunities 10.Final Remarks Roadmap We created a KPI dashboard for social platforms to help you evaluate how the business is performing. You can access the social platform KPI template via t
3、he Google Doc here. The dashboard is divided into three main areas: High-level metrics Measuring engagement by content Measuring engagement by relationships Social Platform Metrics KPI dashboard Source Google spreadsheet, Version One KPI dashboard High-level metrics Daily active users (DAU) The numb
4、er of unique users who engage with the product in the past 24 hours. Monthly active users (MAU) The number of unique users who have engaged with the product within the previous 30 days. DAU/MAU The “stickiness” ratio that tells you what % of your monthly active users come back on a daily basis. High
5、-level metrics: DAU/MAU This metric is critical since theres a big difference between users who are slightly active vs. those who are really active. A DAU/MAU of 50% tells you that the average user is engaged 15 out of 30 day of the month. You want this number to be above 3040% to have a highly enga
6、ged platform. High-level metrics: Total users Total Users = New Users + Returning Users New users: Self-explanatory Returning users: Retained users + Resurrected users Retained users: Active users this cycle who were also active last cycle Resurrected users: Active users this cycle who werent active
7、 in the previous cycle From here, you can calculate % new users, % retained users, and % resurrected users relative to the total number of active users.You can also compute growth in these categories to see how effective your growth, engagement, and re-engagement campaigns are. High-level metrics: T
8、otal churned users Total Churned Users = New Churned Users + Old Churned Users New churned users: Inactive users in the current cycle who were active in the previous cycle Old churned users: Inactive users from the previous cycle(s) who continue to be inactive in this cycle Knowing the number of use
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