直播获客-全球视角:直播视频趋势报告.pdf
《直播获客-全球视角:直播视频趋势报告.pdf》由会员分享,可在线阅读,更多相关《直播获客-全球视角:直播视频趋势报告.pdf(83页珍藏版)》请在文库网上搜索。
1、%掠攀瀀栀琀洀氀鯘 筟/Me前台访问/d-1640538.html157.55.39.940弴%攀瀀栀琀洀氀鯘怀筠/Me前台访问/d-1650132.html157.55.39.940攐缀餀挀栀琀洀氀鯘筥/Ic前台访问/p-14942.html157.55.39.1370攐%掠最瀀栀琀洀氀鯘筥/a前台访问/BookRead.aspx?id=2399912220.181.108.1770昼%掠最瀀栀琀洀氀鯘筦/Ic前台访问/p-33834.html157.55.39.1370杨挀眀愀瀀琀愀最栀琀洀氀鯘筪饃/Mg前台访问/p-1682377.html157.55.39.2040勈櫬愀缀漀漀欀刀攀愀
2、搀愀猀瀀砀椀搀鯘筰饃/Mg前台访问/p-3136895.html207.46.13.1020烈%骙最瀀栀琀洀氀鯘驒筱/Mg前台访问/d-1711811.html207.46.13.1020皤攀瀀栀琀洀氀鯘尀箂/Me前台访问/p-3691206.html157.55.39.980艜攀瀀栀琀洀氀鯘蠀箃/Me前台访问/p-2377331.html157.55.39.980蠸最瀀栀琀洀氀鯘箈膣/Mg前台访问/p-2430127.html207.46.13.1020襤%掠櫤最瀀栀琀洀氀鯘箎膣/Me前台访问/p-2542793.html157.55.39.980踔攀瀀栀琀洀氀鯘箓哣/Me前台访问/p-33
3、70039.html157.55.39.980鏰愀瀀栀琀洀氀鯘箙/Me前台访问/p-1831171.html157.55.39.930駌挀瀀栀琀洀氀鯘箙/Me前台访问/p-3294215.html157.55.39.930髸椀瀀栀琀洀氀鯘箜5gwap前台访问/tag/shequgongzuozhe.html220.181.108.1740鵐漀蜀挀栀琀洀氀鯘箟哣/Mg前台访问/p-1407151.html207.46.13.1020%最瀀栀琀洀氀鯘箠/Mg前台访问/d-2884758.html207.46.13.1020%渾攀瀀栀琀洀氀鯘萀箥哣/Me前台访问/p-2103369.html207.
4、46.13.330%莠最瀀栀琀洀氀鯘惬箫/Mg前台访问/p-2630491.html207.46.13.1020%莠最瀀栀琀洀氀鯘箵/Mg前台访问/p-2354498.html157.55.39.1370%莠最搀栀琀洀氀鯘驒箷顒/Mg前台访问/p-2822652.html157.55.39.1370%莠最瀀栀琀洀氀鯘箼哣/Me前台访问/p-1373802.html157.55.39.930%莠愀瀀栀琀洀氀鯘驒箾顒/Kc前台访问/p-168149.html157.55.39.930最瀀栀琀洀氀鯘篈/Mg前台访问/p-2544101.html157.55.39.2040%掠最瀀栀琀洀氀鯘篐5Yuw
5、ap前台访问/c-0002100002.html220.181.108.850椀瀀栀琀洀氀鯘擭篔/Me前台访问/p-3413932.html157.55.39.910挀瀀栀琀洀氀鯘篤/Me前台访问/d-2348608.html207.46.13.330%掠攀瀀栀琀洀氀鯘篥/Me前台访问/p-2821250.html207.46.13.330%攀搀栀琀洀氀伀鯘萀篰/Mg前台访问/d-2846287.html207.46.13.1020%掠最搀栀琀洀氀儀鯘篱/Mg前台访问/d-1709726.html207.46.13.1020%攀瀀栀琀洀氀匀鯘驒賯篷/Me前台访问/d-1633461.html1
6、57.55.39.980愀缀漀漀欀刀攀愀搀愀猀瀀砀椀搀唀鯘篼/Mg前台访问/p-1304008.html157.55.39.2040%最瀀栀琀洀氀圀鯘簂5Qowap前台访问/d-100141.html220.181.108.1760|愀缀漀漀欀刀攀愀搀愀猀瀀砀椀搀夀鯘簂/Mi前台访问/p-2686456.html220.181.108.870|%攀搀栀琀洀氀嬀鯘鳭簅5Omwap前台访问/c-00014.html220.181.108.1130|%掠攀瀀栀琀洀氀崀鯘簆/w前台访问/c-00004-2-265831-0-0-0-0-9-0-2.html157.55.39.940|最瀀栀琀洀氀e 4
7、.1% in next year Percentage change in outsourcing of marketing in next 12 months (Overall mean = 4.1%, SD = 11.5) Table 7.1a. Industry sector differences SectorMean Banking/Finance/Insurance7.4% Communications/Media5.3% Consumer Packaged Goods0.5% Consumer Services4.0% Education10.0% Healthcare5.5%
8、Manufacturing0.9% Mining/Construction12.5% Retail/Wholesale7.1% Service/Consulting0.1% Tech Software Biotech2.6% Transportation5.0% SectorMean B2B Product3.6% B2B Services6.0% B2C Product2.3% B2C Services2.6% Table 7.1b. Firm sector differences Table 7.1c. Firm Internet sales differences Firm salesM
9、ean 0% of sales3.4% 1-10% of sales5.8% 10% of sales2.7% 60 Energy and Pharmaceuticals are not displayed due to too few respondents MarketplaceGrowthSpendingPerformanceSocial MediaMobileJobsOrganizationLeadershipAnalytics Corporate locations remain most common for marketing 60 Figure 8.1. Where is ma
10、rketing located in your firm (% of respondentsmore than one location may be selected and hence responses do not sum to 100%) 86.2% 30.5% 10.8% 12.3% 89.5% 21.1% 14.7% 10.5% 0% 20% 40% 60% 80% 100% CorporateBusiness unit levelBrand or product levelField offices February 2013August 2017 MarketplaceGro
11、wthSpendingPerformanceSocial MediaMobileJobsOrganizationLeadershipAnalytics How digital marketing has changed companies 61 Figure 8.2. How digital marketing activities have changed the company (1 = Not at all and 7 = Greatly) 3.0 3.5 3.6 3.8 4.0 4.0 4.0 4.1 4.3 4.3 1234567 Use of customer managers m
12、ore than brand or product/service managers Use of digital collaboration tools to make marketing decisions Degree of marketer specialization Level of cross-functional cooperation to perform marketing Technical skills required of marketers Importance of marketing leaders in shaping company strategy Us
13、e of marketing performance metrics to evaluate outcomes Use of marketing data to drive decisions Customer focus in your culture (customer-first focus) Importance of marketing capabilities to competitive advantage MarketplaceGrowthSpendingPerformanceSocial MediaMobileJobsOrganizationLeadershipAnalyti
14、cs Percent company sales from Internet influences degree of digital marketing organization Table 8.1. How digital marketing activities have changed the company (1 = Not at all and 7 = Greatly) by percent of sales from Internet Overall mean 0% of sales from Internet 1-10% of sales from Internet 10% o
15、f sales from Internet Importance of marketing capabilities to competitive advantage4.33.84.34.8 Customer focus in your culture (customer-first focus)4.33.84.34.8 Use of marketing data to drive decisions4.13.14.25.0 Importance of marketing leaders in shaping company strategy4.03.43.94.8 Use of market
16、ing performance metrics to evaluate outcomes4.03.14.14.9 Technical skills required of marketers4.03.34.14.6 Level of cross-functional cooperation to perform marketing3.83.43.84.4 Degree of marketer specialization3.62.93.84.1 Use of digit2016年6月 36氪研究院 和璧隋珠,得之者富 大数据服务行业研究报告 報告吧w w w .b a o g a o b a
17、.x y z 免費分享 www.baogaoba.xyz 獨家收集 每天更新 免費分享 2 报告摘要 大数据是数据服务的重要部分,通过分析海量数据获得最大利润 大数据是数据服务中针对海量数据提供服务的部分。其价值在于从海量数据中提取有 用信息,以方便企业针对市场及自身用户开展市场营销活动、进行市场预测与生产优 化、通过风险控制最终实现经营活动的利润最大化。 数据处理与存储技术的快速发展与使用成本的显著下降使得通过网络录得的海量数据 得以被分析并利用。随着互联网+的发展,多个行业所产生的数据得到记录,数据源 的不断扩大与丰富为大数据产业奠定数据基础。 我国大数据行业仍处于快速发展期,未来市场规模
18、将不断扩大 大数据行业核心数据: 目前大数据企业所获融资数量不断上涨,二级市场表现优于大盘,我国大数据行业的 市场规模为数百亿元。随着互联网的不断普及与物联网技术的不断发展,未来市场规 模将不断扩大,在垂直领域的应用程度将不断深化。 在通用型数据解决方案提供商中,拥有更丰富准确的数据来源、更多数量的客户、更 高的客户忠诚度以及更多成功案例的提供商通常拥有更为强劲的实力。 垂直领域大数据应用提供商需要有更多垂直行业内的客户积累、行业数据积累、数据 产品的易用性与实用性以及行业解决方案的过往成功案例。 2015年全球大数据市场规模将近1500亿人民币,同比增长24.2%;我国大数据市场 规模为16
19、0亿元,仅占全球总市场规模的10.7%,但同比增长率为65.3%,是全球增 长率的2.7倍。 预计2018年全球大数据市场规模将达到超过2500亿元,2015至2018年的复合增长率 为21.8%。2018年我国大数据市场规模将超过500亿元,复合增长率为47.0%,是全 球复合增长率的2.2倍。 大数据服务行业研究报告 2016.6 報告吧w w w .b a o g a o b a .x y z 免費分享 www.baogaoba.xyz 獨家收集 每天更新 免費分享 目 录 Contents 一. 整体行业概述:大数据行业发展现状 大数据服务行业概述&发展背景 行业资本热度&市场规模 大
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 直播 全球 视角 视频 趋势 报告