全国英语等级考试综合教程课件unit 9.ppt
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1、Public English Test System(III)Public English Test System(III)Unit Nine Publish RelationsGetting ReadyGetting ReadyText Text 5 5A AText BText BContentsUnit Nine MarketingUnit Nine MarketingGetting Ready1.Look at picture A.What marketing channels can you think of?Unit Nine MarketingUnit Nine Marketin
2、gGetting Ready2.Look at picture B.Why is financing so important for a company?Unit Nine MarketingUnit Nine MarketingReading Text A Intensive ReadingAfter-reading ActivitiesGlobal ReadingPre-reading questions Microsoft:Crafting Image through Public RelationsUnit Nine MarketingUnit Nine MarketingPre-r
3、eadinglHave you ever noticed any promotion activities launched by supermarkets?Discuss those measures with your co-learners if you have seen or heard any.lDo you think a museum,as a nonprofit organization,need any promotion?Why or why not?Unit Nine MarketingUnit Nine MarketingNonprofit organizationl
4、Nonprofit organization(abbreviated as NPO)is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals rather than to distribute them as profit or dividends.lWhile not-for-profit organizations are permitted to generate surplus re
5、venues they must be retained by the organization for its self-preservation,expansion,or plans.NPOs have controlling members or boards.Many have paid staff including management,while others employ unpaid volunteers and even executives who work without compensation(or that work for a token fee,such as
6、$10 per year).Where there is a token fee,in general,it is used to meet legal requirements for establishing a contract between the executive and the organization.Unit Nine MarketingUnit Nine MarketingFlorida international museum lThe Florida International Museum at St.Petersburg College was an art mu
7、seum located at the Downtown Center location of St.Petersburg College at 244 Second Avenue N,St.Petersburg,Florida.lThe original Florida International Museum opened in 1995 in a former department store and featured traveling blockbuster exhibitions,including Treasures of the Czars in 1995,Splendors
8、of Ancient Egypt in 1996,Titanic in 1998,and Diana,a Celebration in 2005.In 2006 the museum moved to a smaller space in St.Petersburg Colleges Downtown Center.The original museums final special exhibit was Vatican Splendors in 2008.The museum became a part of St.Petersburg College later in 2008,and
9、was retitled.Unit Nine MarketingUnit Nine MarketingTitanic(1997 film)lTitanic is a 1997 American epic romance and disaster film directed,written,co-produced,and co-edited by James Cameron.A fictionalized account of the sinking of the RMS Titanic,it stars Leonardo DiCaprio as Jack Dawson,Kate Winslet
10、 as Rose DeWitt Bukater,Gloria Stuart as Old Rose,and Billy Zane as Roses fianc,Cal Hockley.Jack and Rose are members of different social classes who fall in love aboard the ship during its ill-fated maiden voyage.Unit Nine MarketingUnit Nine MarketinglCamerons inspiration for the film was predicate
11、d on his fascination with shipwrecks;he wanted to convey the emotional message of the tragedy,and felt that a love story interspersed with the human loss would be essential to achieving this.Production on the film began in 1995,when Cameron shot footage of the actual Titanic wreck.The modern scenes
12、were shot on board the Akademik Mstislav Keldysh,which Cameron had used as a base when filming the wreck.A reconstruction of the Titanic was built at Playas de Rosarito,Baja California,and scale models and computer-generated imagery were also used to recreate the sinking.The film was partially funde
13、d by Paramount Pictures and 20th Century Fox,and,at the time,was the most expensive film ever made,with an estimated budget of$200 million.Unit Nine MarketingUnit Nine MarketinglUpon its release on December 19,1997,the film achieved critical and commercial success.It equaled records with fourteen Ac
14、ademy Award nominations and eleven wins,receiving the prizes for Best Picture and Best Director.With a worldwide gross of over$1.8 billion,it was the first film to reach the billion dollar mark,remaining the highest-grossing film of all time for twelve years,until Camerons next directorial effort,Av
15、atar,surpassed it in 2010.Titanic is also ranked as the sixth best epic film of all time in AFI10 Top 10 by the American Film Institute.The film is due for theatrical re-release in 3-D on April 4,2012 to commemorate the centenary of the Titanic setting sail on April 10,1912.Unit Nine MarketingUnit N
16、ine Marketing Skimming and ScanningAnswer the following questions according to Text A What is the marketing concepts major goal?How did Atherholt attract book lovers?Why did the museums board bring in Wayne Atherholt?Whats Atherholts first step to ready the museum for its“Titanic”exhibit?Have Atherh
17、olts efforts to revitalize the museum worked?Whats the proof?Unit Nine MarketingUnit Nine MarketingAnswerslIts to satisfy the customer.lBecause the museum was facing local criticism and huge debt and its future was in doubt.lHe recruited completely new staff and designed a logo for the museum which
18、was printed on stationery,brochures,and in the museums interior to give it a distinctive identity lAtherholt printed the“Titanic”exhibit times,dates,prices,and other information on bookmarks,then provided them to local bookstores to give away to their customers.lYes.On opening day,more than 3,000 vi
19、sitors experienced the enjoyable sixteen-gallery“Titanic”exhibit and it broke the attendance record for a Florida museum.Unit Nine MarketingUnit Nine MarketingDifficult sentences1.According to the marketing concept,an organization,profit or nonprofit,should try to provide products that satisfy custo
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